Carloans411 is a fast-growing Canadian start-up company disrupting the traditional Car Loan Approval Process. After years of growth, CarLoans411 reached out to the Grid Communications to create a comprehensive new visual identity system that better reflected their growing community, product offering, and internal culture. The Grids collaborative involvement has resulted in a dynamic new brand expression that includes a new visual identity, website, photographic style, tone-of-voice, web experience, and Brand experience. The Brand relaunch encompassed a TV spot which aired nationally as well as a new Web Experience which streamlined the approval process and a social campaign to drive users to the new website.

We took on the task to position the brand as a trusted source to get approved for a car loan online.


UX Strategy
UX/UI Design
Style Guides
Brand Spot