Lloyd’s Handcrafted Leather Goods

Lloyd’s, a North American leather goods company, approached us to help relaunch its brand while creating a fresh look that communicated their values, history and future-looking aspirations. We developed a new brand presence, encompassing a new brand identity, fresh copywriting as well as a new website and social identity. We launched the new brand  by creating a brand spot that was served on YouTube to consumers who matched the Lloyd’s target market.