BRANDING / WEB DEVELOPMENT

SimplyRates

SimplyRates is a company rethinking the traditional Mortgage Approval Process. After considerable growth, SimplyRates reached out to the Grid Communications to create a new visual identity system that better reflected where their business was going. The Grids collaborative involvement has resulted in a dynamic new brand expression that includes a new visual identity, website, photographic elements and web experience.

We took on the task to position the brand as a trusted source to get approved for a mortgage online.

Deliverables:

UX Strategy
UX/UI Design
Style Guides