As of January 2022, more than 4.62 billion people are using social media worldwide.
Taking advantage of social media is one of the best ways you can grow your brand, but to do so, you need to know what good social media marketing campaigns consist of.
One of the most useful tools for any social media manager is video content, and if you don’t make use of it for your company, you are missing out.
Keep reading to find out why.
Why You Need Video Marketing
It is important for any business to change marketing strategies with time. What worked a year ago, or 5 years ago, may not work now. Video marketing has become incredibly useful and is now an incredibly effective part of any social media marketing strategy.
Exposure
Video content works very well with the algorithms on social media platforms. When people log on, they see videos almost immediately. The algorithms are designed like this because videos are great at grabbing people’s attention.
On Instagram and Twitter, videos receive more engagement than any other type of content, and some platforms also have boost features that encourage people to adapt to video content.
Growing Popularity
Every year the amount of video content consumed has grown, and many brands have pushed towards it as a result of the success it brings.
As of February 2022, people watch online videos for an average of 6 hours and 48 minutes every week, and this is still growing.
Shelf Life
Video content tends to remain popular for longer periods than other content. On TikTok, for example, they have a “For You” page that recommends content that users may find interesting. Many videos can show up on these channels for months after being first published.
Younger Audiences
To stay relevant, businesses need to appeal to new generations. Mobile technology, social media, and video content are all a lot more popular amongst Millennials and Gen Z than in previous generations.
This is clear from the success of TikTok, which has become one of the world’s most popular social media platforms since it was released in 2016.
Content Repurposing
Video content creation can be time-consuming, especially when compared with a photo or a short written piece. This time can be well worth it, though, as video content can be repurposed and used across multiple platforms.
The more platforms you have content on, the greater your reach will be. Besides TikTok, Instagram is another one of the largest platforms, and they both use the same 9:16 aspect ratio for their content. This means any video content can be used across both platforms without the need for any further editing.
Such videos can also easily be shared on Facebook, Pinterest, and many other platforms.
Personal Engagement
Customers tend to have more loyalty towards brands when they can see the face behind them. It adds a more human element to a company, helping to build a better relationship between a business and its customers.
Video content is an excellent way to do this, allowing you to show yourself at the forefront of your brand.
Sales Tool
Videos are perfect for marketing products. You can easily share details and features, and even show products in use.
You can even include content from customers, providing real reviews of your products, adding credibility to the items you sell.
Social Media Video Content
You might know everything about your brand and your industry, but social media marketing is a separate concept. If you need help with commercial videography to boost your brand, Grid Communications has got you covered.
To find out more about how we can help you, click here to contact us today.
Grid Communications is ranked amongst the top Social Media Marketing Companies in Canada.
