Lederhaus

Following the brands launch we’ve had the opportunity to work with Lederhaus on a number of different projects. We’re proud to say that we’ve helped build the brand from the ground up, on it’s way to establish itself as one of the premier leather travel goods e-commerce stores. Our previous direction was to show the fast lifestyle of creators who are on the road and how the bags were the perfect solution for overnight/weekend trips. Following the what seems to be never-ending border closures. we decided to pivot our strategy and establish that the Lederhaus bag is a Luxury item for those who are on the move.

In order to establish the updated direction we styled the models in dark/grunge attires, set in busy downtown Toronto to illustrate the fast moving city-life. We delivered content through static photography and videography exported for instagram reels, youtube and Tik Tok.