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Mary Brown’s – Mother’s Day Social Media

Established in 1969, Mary Brown’s has grown to be one of the premier fast-food franchises in Canada.

Mother’s day in 2020 was a little different. With everything going virtual, Grid Communications Founder, Raul Lince supported Mary Brown’s in creating a digital campaign that helped their guests put a smile on their guests’ faces. Leveraging social media, a series of posts were created to drive guests to a microsite, where they could save, print and send Mary Brown’s Mother’s Day e-cards.

Task

Create a digital campaign to celebrate mom's virtually

  • Strategy

    Brand Strategy, Creative Direction, Copywriting

  • Design

    Graphic Design, Art Direction, Web Design

  • Client

    Mary Brown's

Relationships and Results

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