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The Shoe Company

As restaurants, businesses and schools start to re-open and we start to get re-introduced to normalcy some tasks that we used to do on a regular basis might not be so simple anymore.

Grid Communications helped the Shoe Company in producing a series of branded content that would show a life after CoVid. The team conceptualized and produced two videos titled “It’s been a while”, the first of two showing the main character getting ready for a night out, and after a year of not wearing heels the actor trips to reveal the tagline, “we get it, it’s been a while”. The second video was produced for back-to-school, a

 that kicks off with the mom ordering new shoes for her kids. On the first day of school, the kids run downstairs and to mom’s surprise they’re in their pyjamas, revealing the tagline “we get it, it’s been a while”.

Task

Create a series of videos to encourage shoppers to upgrade their shoe rotation

  • Strategy

    Brand Strategy, Creative Direction, Commercial Videography, Short Form Videography

  • Design

    Motion Graphics, Art Direction, Storyboarding

  • Client

    The Shoe Company

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