Stash Responsibly – Social Media Campaign
To promote the e-commerce cannabis brand we took the bags to the streets of New York City following the legalization of recreational cannabis to ask unsuspecting people wether or not we were offering them edibles or regular gummy bears. We captured the encounters and created a video for social media alongside organic posts & a postcard that was handed out at high traffic areas.
Wilnocon asked us to come up with a way to educate their customers on the benefits of a smell proof and lockable bag.
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