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Training Lane

Training Lane is a unique gym concept where trainers or individuals can rent their own lane, creating a safe space for people to exercise. Each lane has all of the equipment one could need and keeps you socially distant from the other lanes and is cleaned after every use. We collaborated with them to create content for their social media calendar we did this by producing lifestyle photography and dynamic videography. Our team delivered static imagery as well as video content in the form of reels and a video walkthrough of their location.

Referencing the social media calendar, we produced high-quality photo and video content for Training Lane’s social media accounts. The main goal of the photoshoot and videography was to showcase the unique gym concept and its amenities. Our social media content team produced enough content to last approximately two months and delivered everything within a week.

Grid Communications helped Training Lane in producing an informative series of videos to be used as Instagram Reels and Tik Tok posts. The “walkthrough video” begins with Toronto fitness influencer @faceyourjourney walking through the gym doors to be greeted by the owner, Sophie. The app video was produced as an Instagram reel and TikTok content to show how easy it is to book a lane. This was followed by two videos produced to showcase the unique gym amenities like the infrared sauna and its content creation corner!

Task

Leverage social media to help people feel safe to use an indoor gym at the height of CoVid.

  • Strategy

    Videography, Post Production, Photography

  • Client

    Training Lane

  • Tags

    Social Media

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