Try Lively

Zazen Brands asked us to help to create brand around their new Melatonin Diffuser, from scratch. Our primary objective was to develop a brand name and visual identity that would resonate with consumers as well as outline the product benefit. The branding experts at Grid Communications gave the product the name “Lively” to outline the product benefit, following a good night’s rest a consumer would feel refreshed and “lively”. The brand deliverables included packaging, along with a website built using Shopify and social media presence that was synonymous with their brand.