Creating short-form video content that converts requires a strategic approach that effectively captures the attention of your target audience. This will engage them, and encourage them to take action. For instance, according to a study by Hubspot, 81% of businesses now use video as a marketing tool. And 78% of people watch videos online every week.
Tips to create short-form videos that convert:
Know your audience:
Understanding your target audience is the first step in creating video content that resonates with them. For example, if your audience consists of young adults interested in fitness, you may want to create videos that highlight workouts that are trending on social media.
Keep it short and sweet:
Short-form video content needs to be short and to the point. Stick to one main topic or message, and keep your video under a minute long. A 30-second video that showcases the benefits of a product or service can be more effective than a longer video.
Use attention-grabbing visuals:
Use visuals that are eye-catching and help illustrate your points. Consider using animation, graphics, or text overlays to help make your video more engaging. For instance, a video that shows a product being used in real life, with close-ups and different angles, can help potential customers better visualize the product and its benefits.
Use clear and concise language:
Use language that is easy to understand and avoid technical jargon or complex terminology. Keep your script concise and to the point. For example, a video that explains how to use a new app should use language that is easy to understand for users with varying levels of technical expertise.
Focus on one key message:
Short-form video content should focus on one key message or call-to-action. Keep your video focused and avoid trying to cover too many topics at once. For instance, a video that promotes a new product should focus on the benefits of the product and how it can improve the customer’s life.
Include a clear call-to-action:
A call-to-action is essential to drive conversions. Be clear and specific about what action you want your audience to take, whether it’s visiting your website, subscribing to your channel, or making a purchase. For example, a video that showcases a new product can end with a call-to-action that invites viewers to visit the website to learn more or make a purchase.
Use captions and subtitles:
Captions and subtitles can help make your video content more accessible to a wider audience, and can also help your message get across if your video is watched with the sound off. For instance, a video that showcases a new recipe can include captions that highlight key ingredients and cooking steps.
Promote your video content:
Once you’ve created your short-form video content.You can promote it on social media, through email marketing, or on your website. For example, you can create a social media campaign that includes your video and encourages followers to share it with their friends and family.
Here are some examples of short-form video content that have been successful at converting viewers:
- Product demos: Short videos that demonstrate the features and benefits of a product can be highly effective at driving conversions. For example, a beauty brand might create a 30-second video that showcases how to use their latest makeup product, highlighting its unique features and demonstrating how it can enhance the customer’s look.
- Social media ads: Short-form video ads on social media platforms like Instagram, Facebook, and TikTok can be a powerful way to reach a large audience and drive conversions. For instance, a clothing brand might create a 15-second video ad that highlights their latest collection and includes a call-to-action to shop now.
- Explainer videos: Short videos that explain complex ideas or processes in a simple and engaging way can be effective at educating viewers and driving conversions. For example, a software company might create a 60-second video that explains how their product works and how it can benefit the customer’s business.
- Customer testimonials: Short videos featuring satisfied customers can be a powerful way to build trust and drive conversions. For instance, a fitness studio might create a series of 30-second videos featuring testimonials from members who have achieved their fitness goals with the studio’s help.
- How-to videos: Short videos that teach viewers how to do something can be highly engaging and effective at driving conversions. For example, a DIY website might create a 45-second video that demonstrates how to build a simple piece of furniture, with a call-to-action to purchase the necessary materials and tools from their website.
By incorporating these types of videos into your marketing strategy, you can create short-form video content that is engaging, informative, and effective at converting viewers into customers.