A website is a great way to support and promote any small business. You can sell products online, convey important information via blogs and newsletters, and attract new customers using SEO and other digital marketing methods. A good business website should make a strong first impression, as it is a visual and digital representation of your brand.
If you’re in the process of creating or overhauling your website, you should ensure you’re following small business web design best practices. Working with web design and development can help to ensure this is the case. Read on for some tips about how to make a website that will stand out from the crowd.
1. Choose Your Web Design Company Wisely
To create a winning website, working with top website designers is a must. But with so many web design companies out there, how can you choose which one is best? There are a number of factors to take into consideration.
The most important, however, is to look at the website of any companies you are considering. This should be seen as the calling card of a web design company. If they don’t have an attractive site themselves, how can you be sure they’ll be able to make one for you?
2. Make Sure Your Technical SEO Is On Point
Technical SEO refers to all of the technical aspects that search engines take into consideration when ranking websites. This can include factors such as SSL certificates, page load times, mobile optimization, and site structure. These are all things you can specify to your web designer as being important to your business.
3. Make Your Website Match Your Brand
The visual elements of your website are as important as the technical elements and content it holds. You should make your website match the style, colours, and theme of any social media or storefronts you have. Make sure your logo and name are displayed prominently.
Your website should be unique, and instantly recognizable as belonging to your business. You can work closely with your designer to make sure this is the case. Creating a mood board can be helpful in this process.
4. Web Hosted vs CMS
You will need to decide for yourself whether you would like your site to be web-hosted or hosted on a CMS such as WordPress. Both options have advantages and disadvantages.
For example, WordPress may be easier to navigate, while web hosting may offer greater customization. Your web designer will be able to take you through the pros and cons of each so you can make a decision that’s right for you and your business.
Small Business Web Design Experts
If you’re in need of small business web design services, look no further than The Grid. We’re an award-winning Web Design agency, with added expertise in branding, social media, and much, much more. If you’re looking for web design in Toronto, get in touch today to see what we can do for you.