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A Guide to TikTok and Instagram Reels

Video has taken over social media.

No matter which platform you’re on, you probably get sucked into the fun and hilarious videos that your favourite accounts post. TikTok, in particular, revolutionized social media videos to where they’re short and feature fun elements such as music, stickers, and emojis.

Instagram followed suit with Reels, their platform where users can post TikTok-like videos. Both platforms influenced the way we consume social media videos since 69% of respondents in a survey said they prefer watching short videos.

How do you include TikTok videos and Instagram Reels in your video content marketing? Here’s everything you need to know.


After the demise of Vine, a social media platform where users could create six-second long videos, TikTok took the world by storm. With TikTok, users have more flexibility, making videos as long as three minutes. Users can also add music and have a robust editing system at their fingertips. These are some of the reasons why TikTok has 800 million monthly active users.

But what does TikTok marketing entail?


If you’re targeting a younger audience, using TikTok for marketing is integral to your content strategy. Over 386 million of their users are in the 18-24 age group. TikTok adopted the platform to the needs and wants of young people. 

Marketing With TikTok

When marketing with TikTok, focus on creating entertaining videos. A simple scroll through the TikTok app will show people dancing, singing, lip-syncing, playing instruments, and more.

What if you would rather educate your audience? You can still leverage TikTok. More users demand honest content from brands, and educating a TikTok audience will make your brand look more authentic.

Some of the most popular video categories on TikTok include:

  • Entertainment
  • Fitness
  • DIY and home
  • Beauty
  • Cooking
  • Fashion
  • Pets

Even if your business category isn’t listed, you can still garner an audience by including hashtags in your niche. Search for these hashtags first to ensure that they attract an audience.

Instagram Reels

Even though TikTok is taking over the social media world, Instagram is still the head-honcho. Their video platform Reels receives 150 million views across 50 different countries. While Reels doesn’t have the powerful editing capabilities that TikTok offers, Instagram does offer other benefits for your audience.


Instagram also has a more diverse audience. They’re more popular among various age groups, from millennials to boomers. You can attract a wider market with IG reels and can release more versatile content.

Marketing on Instagram Reels

There are many reasons why brands use Instagram reels. Some of the most popular video types include:

  • Showcasing products
  • Educational content
  • Sales announcements
  • Behind-the-scenes content
  • Advertising

All of these content types will help your followers understand who you are, what you’re selling, and why you’re selling these products and services.

Instagram also offers more ways for users to find your content with Reels. Let’s take the Explore tag as an example. On the Explore page, users can use the Reels tab to find content from accounts they don’t follow. This is an easy way to expand your following.

There are best practices when using Instagram Reels. Stay genuine and don’t try and over-sell with Instagram Reels.

Do You Need Video Content Marketing Help?

While you may think you can handle your own TikTok and Reels video content marketing, it’s still best to seek the help of a professional. We craft video content specifically for social media. Contact us today.