When you think of digital marketing, you probably think about search engine optimization or pay-per-click advertising, but social media marketing is just as vital if not more than both of those. We live in a social world and day-to-day interactions have been replaced with Facebook status updates and TikToks.
Businesses need to harness the power of social media to gain new customers and grow their businesses. It’s no longer an option, but a necessity to take your business to the next level. We’ll explain the importance of social media marketing and how it can grow your business through engagement.
What is Social Media Marketing?
Social media marketing is about engaging your customers and potential customers through various social media platforms such as Facebook, TikTok, Twitter, and Instagram. Each of these platforms is different with different audiences.
You use status updates and other methods to engage with customers and answer their questions. The goal is to earn their trust, so they eventually visit your site and make a purchase. The journey from initial contact to conversion can be long, but the trust built between you and the customer is worth the wait.
Today’s customers want personal experiences and not to be considered a number. Social media lets them experience your business on a personal level.
Social Media Marketing Engages The Customer
You need to choose what social media platforms to be on. Facebook is great for older audiences and provides ample opportunities to engage through both status updates and advertising. Instagram is a visual platform and filled with younger customers. Each platform has different methods of engagement and different audiences.
You need to choose which ones are the best for your business to attract new customers. Facebook is always a safe bet, but don’t be afraid to use others as well. Make sure you don’t invest a lot of budget into a platform that doesn’t fit your niche. 
Connecting With Your Audience
Many social media platforms have changed their algorithm so it’s more difficult for businesses to connect with customers without paying. You’ll need to invest some of your budgets to boosted posts, tweets, etc. to connect not only with your existing followers but others as well.
Most social media platforms also have a paid advertising system that allows you to laser target your audience with various types of ads from display to video.
If a customer reacts to your post or comments, make sure to comment back. If they have a concern, question, or complaint, then take care of it as soon as possible. Social media is immediate and people want answers in minutes, not hours.
Social Media Marketing Works
Don’t discount social media marketing for your business. Your competition does it and so should you. Post regularly and often and make sure to engage your customers and show off your personality. If you follow these social media tips, then you’ll see conversions in no time.
If you want to learn more about social media marketing, then please contact our experts today.
Grid Communications is a Creative Agency specializing in Social Media and Design based out of Toronto, Canada. Our team has been recognized by design rush among the top Financial Marketing agencies as well as the top industrial design agencies.
