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Design Video Thumbnails That Get Clicks

Video thumbnails play a significant role in the success of your video content. As they’re the first thing viewers see when browsing for content to watch. By following these tips, you can create video thumbnails that grab viewers’ attention and encourage them to click and watch. This is why being mindful that if you design video thumbnails that get clicks then you’ll obviously have a higher view rate is important.

Use High-Quality Images

Using high-quality images that accurately represent your video’s content is essential. For instance, if your video is a product review, use a high-quality image of the product as your thumbnail. This will help viewers get an idea of what to expect from the video.

Keep It Simple

A simple and straightforward design is more effective than a cluttered one. Using a single image with a clear, concise title is all you need. Adding text overlays with large, bold text and contrasting colours can help make your thumbnail stand out.

Choose a Relevant Title

Your video’s title should be relevant and accurately represent the content of the video. Avoid using clickbait or misleading titles that can damage your reputation and decrease views.

Use Contrasting Colors

Using contrasting colors that make your thumbnail stand out is essential. Choose colors that complement each other to create an aesthetically pleasing thumbnail.

Convey Emotion

Using images or text that evoke emotions such as excitement, curiosity, or surprise can make your thumbnail more appealing to viewers. For example, if you’re making a tutorial video, use an image of a person looking surprised or a text overlay that says “Learn this amazing skill in minutes!”

Keep Your Branding Consistent

Incorporating branding elements like your logo or brand colors can help create a consistent brand identity. This makes it easier for viewers to recognize your content, even when browsing through multiple videos.

Use Analytics

Use data and analytics to track the performance of your thumbnails. This will help you identify which designs are getting the most clicks and engagement, allowing you to make informed decisions about future thumbnail designs.


  • For a travel video, use an image of a picturesque location with a text overlay that says “Explore this hidden gem!”
  • For a workout video, use an image of someone doing the exercise with a text overlay that says “Get fit with this 10-minute workout!”
  • For a recipe video, use an image of the finished dish with a text overlay that says “Make this mouth-watering meal in minutes!”

By following these tips and experimenting with different designs, you can create video thumbnails that get clicks and attract more viewers to your content.