Overview

The Burlington Soccer Club wanted content that would last beyond a single season. We partnered with them to create evergreen video assets designed for their website and social media channels. These videos helped tell the club’s story and kept fans engaged year-round.

Challenge

Sports clubs often focus on the moment — the next game, the next season. The challenge was: how do we capture content that feels fresh and relevant, but can also be reused to showcase the club’s values, players, and programs anytime?

Strategy

We developed a content plan focused on long-term value:

Video production highlighting training, community, and team spirit.

Social-ready edits that could be reused for multiple seasons.

Storytelling approach that emphasized the club’s role in building players on and off the field.

The content gave Burlington Soccer Club a strong digital presence, making it easy to share their story well beyond a single campaign.

Results

Year-round visibility: Videos kept the club active on social even outside of season highlights.

Stronger engagement: Fans and players connected with content that felt personal and inspiring.

Reusable assets: Evergreen videos reduced the need for constant new production.