Overview

Dentalook wanted to showcase their community, expertise, and culture. We partnered with them to capture photo and video content across their key events — including seminars, “Smiles on Us,” and more. These moments became an important part of their brand storytelling.

Challenge

Events are powerful for connection, but the challenge was: how do we make sure those experiences live beyond the day, helping Dentalook build their brand and reach more people?

Strategy

We created evergreen event content that balanced documentation with brand storytelling:

Seminar coverage highlighting education, collaboration, and expertise.

Smiles on Us events showcasing community impact and care.

Video storytelling for social media and digital platforms.

Photography for ongoing brand use across web, print, and internal communications.

By consistently capturing these events, Dentalook built a library of content that fueled brand building year-round.

Results

Extended impact: Event moments lived on across digital channels long after the day itself.

Brand consistency: Content reinforced Dentalook’s identity as a modern, community-focused dental group.

Audience connection: Social and digital storytelling brought more visibility to their culture and care.