Overview

To shine a spotlight on Grace Jerk Seasoning, we launched an influencer campaign built around the idea: “What jerk flavour makes you feel at home?” The campaign connected food, culture, and personality through creators who showed how Grace products bring people together.

Challenge

Jerk seasoning is popular, but every brand claims to be authentic. The challenge was: how do we make Grace stand out and inspire new audiences to see the product as part of their own home cooking?

Strategy

We worked with a group of influencers and food creators, each asked to answer the question: “What jerk flavour makes you feel at home?”

Each creator made their own dish using Grace Jerk Seasoning and other Grace products.

We edited their stories into a supercut video, weaving together different voices, flavors, and dishes.

The content lived on Grace’s social channels, giving fans a wide range of recipes and personal connections to explore.

This approach made the campaign feel less like advertising and more like a conversation about food, family, and home.

Results

Influencer reach: Each creator tapped into their own community, expanding Grace’s visibility.

Cultural connection: The campaign tied jerk seasoning to real stories and personal experiences.

Social engagement: The supercut gave fans an easy, shareable way to connect with the brand.