Overview

Grace Foods wanted to reintroduce Peanut Punch with a modern twist. To attract new users, we built a social-first campaign that highlighted the drink’s benefits in a bold, simple way — making it feel fresh, relevant, and easy to try.

Challenge

Peanut Punch was well-known to some, but invisible to many. The challenge was: how do we modernize the product’s image and bring in new consumers who might not have tried it before?

Strategy

We created a series of social media posts that paired sharp headlines with clean, product-focused visuals. The creative focused on:

Nutritional benefits like energy and protein.

Bold, modern design to capture attention in feeds.

Simple, snackable messaging that made Peanut Punch feel exciting and approachable.

The campaign was designed for quick impact and trial — showing users why Peanut Punch was worth a first sip.

Results

Modernized perception: The campaign gave Peanut Punch a fresh, updated look.

New audience reach: Social content attracted users unfamiliar with the product.

Stronger engagement: Clean, simple visuals sparked curiosity and encouraged trial.