Overview

Grace Foods wanted to make a strong impression at SIAL, one of the biggest food trade shows. We refreshed and updated their trade show booth assets to showcase the brand’s wide range of products and sub-brands. At the same time, we captured photo and video content to extend the experience beyond the event floor and into digital channels.

Challenge

Trade shows are crowded, with hundreds of brands competing for attention. The challenge: how do we make the Grace Foods booth stand out, while also creating content that can live on long after the event?

Strategy

Booth Refresh – Updating the original Grace Foods booth design to give it a modern, eye-catching look that highlighted their core products and sub-brands for the SIAL audience.

Content Creation – Producing photo and video coverage of the booth and event to share across social and digital, making sure the investment reached a wider audience than just attendees.

Results

Stronger event presence: The updated booth design gave Grace Foods a bold, professional stage at SIAL.

Extended reach: Captured photo and video content allowed the activation to live online long after the show.

Brand consistency: Both physical and digital assets reinforced Grace Foods’ identity as a leader in Caribbean-inspired food.