Overview

Grand & Toy wanted to show future employees what it feels like to work there — not just through job postings, but through real voices. We created a series of six videos featuring employees from different departments, each sharing their own story of support, growth, and success.

Challenge

Recruitment in today’s market is tough. Job seekers want to know more than just a salary or title. The challenge was: how do we make Grand & Toy feel human, supportive, and like a place where people thrive?

Strategy

We produced a Success Stories series that highlighted the people behind the brand. Each video focused on one employee, capturing their day-to-day experiences and how Grand & Toy supported them along the way.

The stories came from across the company — different teams, different roles, one shared message: Grand & Toy is a place where people can succeed.

The videos were designed for internal use, helping recruitment and HR teams show candidates what life at Grand & Toy is really like.

Results

Authentic storytelling: Real voices made the brand feel relatable and trustworthy.

Recruitment support: The series gave hiring teams a powerful tool to attract top talent.

Employee pride: Staff who took part felt recognized and valued, reinforcing company culture.