Overview

Everyone knows the feeling of joy that comes with the first bite of a great meal. For Osmow’s, we captured that moment in a digital video campaign built around the “happy dance” you can’t help but do when the food is just that good.

Challenge

In a crowded fast-casual food market, the challenge was: how do we bring the emotion of eating Osmow’s to life in a way that feels authentic and shareable?

Strategy

We told the story through a playful, cinematic spot:

The video showed the first bite of Osmow’s food, followed by an unstoppable happy dance.

To give the campaign cultural energy and added reach, we partnered with Nikki Roumel from Ginny & Georgia. Her influence brought credibility, personality, and new eyes to the brand.

The campaign was designed for digital, optimized for social feeds where quick, emotional storytelling wins.

Results

Emotional connection: The “happy dance” idea tapped into a universal reaction to great food.

Influencer impact: Nikki Roumel’s presence gave the spot extra buzz and credibility.

Social engagement: Fans connected with and shared the content, spreading Osmow’s energy across feeds.