Overview

Sentinel Drain Guards wanted to grow awareness and credibility in their category. We partnered with them for a 4-month always-on social media engagement, creating content, writing copy, posting, and managing their digital presence. To amplify reach, we tapped into the trusted voice of Mike Holmes, Canada’s best-known contractor, whose endorsement added authority to the brand story.

Challenge

Sentinel is a niche product in the home improvement space. The challenge was: how do we make a specialized product like drain guards feel relevant, trustworthy, and engaging on social media?

Strategy

We built a multi-layered always-on program that mixed education with credibility:

Photo and video content showing how Sentinel Drain Guards work and why they matter.

Custom asset design that gave the brand a polished, professional look.

Copywriting and content scheduling to keep posts consistent and easy to understand.

Mike Holmes partnership integrated into content, leveraging his reputation as a trusted expert to validate the product.

This blend of authority, education, and consistent storytelling helped Sentinel stand out in a category that often struggles for attention.

Results

Trusted endorsement: Mike Holmes’ presence gave the brand instant credibility.

Increased awareness: Sentinel showed up regularly in feeds, building recognition over four months.

Professional brand voice: Content looked polished and consistent, raising Sentinel’s profile in the home improvement market.