Grid Brands Group is a brand consultancy built on two complementary forms of experience: consumer goods ownership and senior brand leadership.
Raul Lince
Founder
Raul Lince is the Founder of Grid Brands Group. He launched the firm in 2012 to bridge the gap between brand strategy and commercial execution. Grid was built on the belief that strategy only matters if it is directly accountable to revenue or profit improvement.
Raul works closely with leadership teams to define brand direction, align marketing and commercial priorities, and take full-stack ownership of the work required to drive growth. His approach combines strategic clarity with disciplined execution.
Raul Lince
Founder
Raul Lince is the Founder of Grid Brands Group. He launched the firm in 2012 to bridge the gap between brand strategy and commercial execution. Grid was built on the belief that strategy only matters if it is directly accountable to revenue or profit improvement.
Raul works closely with leadership teams to define brand direction, align marketing and commercial priorities, and take full-stack ownership of the work required to drive growth. His approach combines strategic clarity with disciplined execution.
Ryan Landen
Partner
Ryan Landen is a seasoned executive with extensive experience in consumer goods, global retail sales, and licensing strategy. Having led a consumer goods company, Ryan excels at merging brand vision with tangible financial success across a wide range of categories. From action sports goods, apparel, and footwear, to hockey, general sporting goods, outdoor games, toys, and home textiles, Ryan has driven growth and profitability. He has spearheaded partnerships with major retailers like Walmart, ensuring that every strategic move drives real, measurable returns.
Ryan Landen
Partner
Ryan Landen is a seasoned executive with extensive experience in consumer goods, global retail sales, and licensing strategy. Having led a consumer goods company, Ryan excels at merging brand vision with tangible financial success across a wide range of categories. From action sports goods, apparel, and footwear, to hockey, general sporting goods, outdoor games, toys, and home textiles, Ryan has driven growth and profitability. He has spearheaded partnerships with major retailers like Walmart, ensuring that every strategic move drives real, measurable returns.
Capabilities
Strategic expertise acrossbrand, marketing, and execution
Ideation
Before we make anything, we make sure it makes sense. This is where the thinking happens. The part no one sees, but everyone feels in the final work.
Brand Strategy Development
What do you stand for?
What makes you different?
We help you figure that out, and build around it.
Creative Concept Development
The big idea lives here.
It starts as a sketch, a sentence, or a question.
We push it until it feels right.
Campaign Planning
How it rolls out.
When. Where. Why.
We make sure the idea works in the real world.
Market Research & Insights
What people care about.
What they ignore.
We find the gaps and the good stuff.
Audience Persona Creation
Who are we talking to?
What do they care about?
We make it easy for the team to speak their language.
Storyboarding & Scripting
Before it's filmed or designed, we map it out.
Scene by scene. Line by line.
So nothing gets lost.
Content Creation
We make things people love to read, watch, and share. Fun stuff. Smart stuff. Stuff that sticks in your head. If it's got your name on it, we make it awesome.
Copywriting & Editing
We write words that work. Then we fix them till they shine.
Blog & Article Writing
Longer stories with heart, brains, and just the right hook.
Social Media Content Creation
Cool posts that stop thumbs and start chats.
Graphic Design & Illustrations
Pretty pictures with a point. Clean, bold, and made to match your brand.
Infographic Design
Big ideas, tiny words, easy to get. One glance, and you're in the know.
Photography & Image Editing
Sharp shots. Cool edits. Real moments that feel just right.
Video Production
We make videos that are easy to watch and hard to ignore. For brands that want to show up clear, sharp, and ready for the internet.
Brand Videography and Cinematography
We film real people, real products, and real moments.
Video Editing and Post Production
We take the best parts and make them shine. Fast cuts, clean sound, strong finish.
Motion Graphics and Animation
We make things move in ways that help people understand and remember.
Video Scriptwriting Services
We write words that feel real, sound right, and fit your brand.
Storyboarding for Branded Content
We draw the plan before we press record. So the team's aligned, the shoot runs smooth, and nothing gets missed.
Communication Solutions
We help brands say the right thing. To the right people. At the right time. Loud when it matters. Quiet when it counts. Always clear.
Public Relations and Media Outreach
We get your story in front of people who care. No fluff. Just smart, honest coverage.
Crisis Communication Planning
When something goes wrong, we help you stay calm, sound smart, and move fast.
Internal Communication Strategies
We help teams feel connected and in the loop. Clear, useful updates that build trust.
Email Marketing Campaigns
Strong subject lines. Clean layouts. Simple messages that drive clicks.
Social Media Management and Strategy
We plan it, write it, post it, and make sure people care. Growth without gimmicks.
Event Planning and Management
In-person or online, we help your brand show up strong and make it count.